For years Audi had focused on exciting entertaining content directed at prospective customers, pre-sales. However, once customers turned into owners, they were faced with the most boring content imaginable. Ownership felt like a chore.
Loyalty was turning into a real business problem without owner engagement that paralleled the pre-sales brand experience.
Target Audi owners around Audi's services, on the My Audi customer portal to drive engagement.
Turn boring article pages and annoyingly complicated pdfs of customer information onsite into engaging, humorous films that owners will want to engage with.
My Audi Tutorials - The ultimate tutorial series that showed customers how to do everything from fitting bike racks to child seats and checking tyre pressure or even adding snow chains.
Anchored by the famous Le Mans Pit Stop Crew each tutorial plays out in awesome slo-mo, with some nifty Audi accessories and information graphics you won't want to miss.
MyAudi Tutorials reinvents the boring tutorial, turning it into epic shareable fun.
Each video in turn linked to the relevant product within the Audi Accessories section onsite to drive upsell.
Customer engagement rose with over forty thousand views for the MyAudi Tutorials on the customer portal.